The Power of Vision
Their has never been a means that touches so many people on such an intimate level than with video. A thirty second video can be three times as effective as the traditional five page sales letter because Video Marketing offers consumers what they want-access to information in an easy to understand medium that requires a minimum of effort on their part. When you can see and hear an actual person speaking with you, than you are more than likely to listen and retain the information that they are giving you. This makes Web Video an extremely powerful force in advertising.
The same receptive sensors that allow people to learn are all used in Web Video. Visual images, speaking and sound, and visual text are all incorporated to distribute your message. Vision ignites viewer to share what they see. Thus, the use of online video can reach thousands of viewers for a minimal investment making the return on investment of video marketing an incredible bargain.
In the internet marketing past, the use of banner ads and paid search listings were a very accepted and used way of effective advertising. But in the modern and ever changing Internet Marketing world, the use of video has evolved with the ability to stimulate the senses in many ways. When it comes to grabbing the attention of Web surfers, advertising distributed via online video handily outpaces static image ads, according to a new DoubleClick report. The company studied more than 300 online video ad campaigns placed by more than 130 advertisers between June and September of last year. The bottom line: video is significantly more powerful than most other display formats. People are about twice as likely to play a video, or replay one that started automatically, than they are to click through standard JPG or GIF image ads.