The 10 Truths of Web Video
10. Video Reaches More Customers
The growing adoption of broadband combined with a dramatic push by content providers to promote online video has helped to pave the way for mainstream audiences to embrace online video viewing. The majority of adult internet users in the U.S. (57%) report watching or downloading some type of online video content and 19% do so on a typical day.
9. Video Offers Better Brand Management
The hardest part of getting a marketing message out is cutting through the clutter, so your message and branding can actually be seen and heard. Your brand is best represented when someone is directly in front of you and video helps to achieve this goal.
8. Video Offers Higher Search Engine Results
You probably didn’t even know it but Google has changed the way rankings are displayed. Google’s recent switch to “Universal Search” is a big change and one that affects all website owners that depend on Google traffic for their business.
In the past, when a search term was entered into Google’s search field, it returned the websites that best matched the query. A site owner competed only with the other websites vying for placement with the same keywords. Now, however, Google delivers results that include other digital content such as video, images, news, books and blogs. So the competition for ranking on the results page is steeper and includes not just other websites but digital media of all types. Web Video is now the star of Universal Search.
7. Video Gives You Social Networking Content
It's because of the power of video that so many marketers and advertisers have begun to use video instead of texts and sounds. Social sites like MySpace and Facebook now have user content as well as advertisement in video format. New video sharing sites are being developed on a daily basis. Microsoft has taken social video another step into the future with the launch of its Messenger TV service. Now in 20 countries and 12 languages is Microsoft's Messenger TV service, integrating online video directly into Microsoft's Live Messenger application.
6. Video Delivers Your Message More Effectively
Video can enable businesses to leverage sight, sound, and motion to create an emotive and more memorable connection with potential customers. Because of this, video is a very influential way to get you message across. Since video activates and uses the most dominate of our senses, we are more than likely to remember the message that is being displayed to us.
5. Video Develops A Relationship With Your Customers
There is unlimited opportunity to build significant ongoing relationship with viewers. Video sites offer the opportunity to post comments on the clips, and this provides a place for discussion and interaction with viewers and future customers. In addition, you can add a final screen to a video clip showing an URL of a webpage that you would encourage them to visit.
4. Video Builds Credibility
If a picture is worth a thousand words then think of the value of moving pictures, a video. By showing a video to your customers it will build credibility and trust leading to increased sales. A video clip of you looking straight into the camera, straight into the eyes of your prospect is incredibly powerful.
3. Video Is Cost Effective
What cost benefits can be derived from producing a video? Increased business through greater sales, raising customer awareness and image enhancement can all be achieved, if a video is used effectively within a marketing strategy. The initial cost can be repaid many times over and quickly if professionally produced and used correctly.
2. Video Captures Your Company’s Best Asset
The people in your company will always be your best asset. Using Web Video to bring your people to your customers is only fitting. Your technologies, products and structures can be copied by competitors. No one, however, can match your highly charged, motivated people who care and video is the medium to showcase just that.
1. Your competition is already producing Web Video or is most likely about to!