The Power of Ranking
You probably didn’t even know it but Google has changed the way rankings are displayed. Google’s recent switch to “Universal Search” is a big change and one that affects all website owners that depend on Google traffic for their business.
In the past, when a search term was entered into Google’s search field, it returned the websites that best matched the query. A site owner competed only with the other websites vying for placement with the same keywords. Now, however, Google delivers results that include other digital content such as video, images, news, books and blogs. So the competition for ranking on the results page is steeper and includes not just other websites but digital media of all types. Web Video is now the star of Universal Search.
Using Web Videos to drive traffic to your web site is an online marketing strategy many businesses are quickly trying to embrace. Having just a website only allows you to reach those people who first find your website. However, combining video, social networking and some simple video marketing techniques can drive traffic to a site. This is incredibly powerful and will make your video marketing efforts well worth the time you invest in them.
The bottom line is that if you want higher search engine rankings, you’re going to need to begin making web videos for your business.