The Power of Innovation
When it comes to marketing on the web it seems like there’s always something new. Video Marketing provides a new kind of advertising to today’s virtual consumers. It is now the driving force within the online marketing industry and one of the most successful ways to build a brand. Video Marketing is revolutionizing the way that companies can reach their audiences and is the future of the Internet, today there is an opportunity to stay ahead of the curve and receive the maximum benefit Video Marketing has to offer. Online video can show that you think different and make you stand out. Here are just a few reasons why now is the prefect time to make investments in your innovation efforts with Web Video.
1. Use Web Video Innovation to Get the Most Out of Advertising Dollars
When it comes to grabbing the attention of Web surfers, advertising distributed via online video handily outpaces static image ads, according to a new DoubleClick report. The company studied more than 300 online video ad campaigns placed by more than 130 advertisers between June and September of last year. The bottom line: video is significantly more powerful than most other display formats. People are about twice as likely to play a video, or replay one that started automatically, than they are to click through standard JPG or GIF image ads. In February 2008, Internet users viewed 10 billion videos, a 66 percent increase over February 2007, according to comScore, a leading Web measurement firm.
2. Use Web Video Innovation to Improve Your Customers Interaction
A great way to interact with your customers, and provide them with pivotal information is through using Web Videos. With a Web Video you are able to show the customer the product or service in action, without having to use fancy words or tricky sentences. You can be honest and upfront about the product and build a relationship with the customer. This is very important in turning a potential customer, into a purchasing customer.
3. Use Web Video Innovation to Leapfrog the Competition
According to a study done by Harvard University, by using video production as a promotional tool, assures that 90% of your prospects will view your message. They will gain a 51% better understanding of your offer, and will be 72% more likely to buy from you versus your competitors. Video can enable businesses to leverage sight, sound, and motion to create an emotive and more memorable connection with potential customers. Web Video Innovation is a powerful tool that can help position your company for future growth.